The meaning of red underwear on New Year's Eve: where did the tradition originate?

Every 31 December, millions of people repeat the same ritual: saying goodbye to the year wearing red underwear. It is a tradition that promises to attract luck, love and success, and has become a universal symbol of New Year’s Eve. But where does this tradition come from? Why is red the chosen colour to start the new cycle with positive energy? Here we explain everything: its origin, symbolism and how to choose the perfect piece to welcome the new year in style.

The symbolism of the colour red on New Year’s Eve

Red is much more than just a colour: it is a universal symbol of energy, passion and life. Since ancient times, it has been associated with the power to attract good luck, prosperity, love and protection from negative energies. That is why, every 31 December, millions of people around the world choose red underwear to celebrate New Year’s Eve with an extra dose of positivity and hope.

In the context of New Year’s Eve, red acts as a true amulet of positive energy. It represents the inner fire that drives new beginnings, the strength to close old chapters and the courage to wish intensely for everything that is yet to come. Wearing red on the last night of the year is a symbolic way of manifesting our wishes for success, love and health, just like eating twelve grapes or raising a glass at midnight.

This colour is also strongly linked to self-esteem and personal confidence. Colour psychology associates red with power, security and determination. So, wearing red underwear on New Year’s Eve is not only a superstition, it is also an emotional gesture: a way to remind yourself who you are, what you are worth and everything you are capable of achieving in the new year.

In short, red is the colour of passion and life, the shade that invites you to look ahead with renewed energy. That is why ending the year in red is much more than a tradition: it is a ritual of empowerment and optimism.

Where does the tradition of wearing red underwear on New Year’s Eve come from?

The custom of wearing red underwear on New Year’s Eve has roots in different cultures and historical moments. In the Roman Empire, around 31 BC, red was considered a symbol of fortune and prosperity under Emperor Augustus. People believed that this colour could attract good luck and protect them from misfortune, so it was used in garments or amulets during the winter festivities.

Over time, the tradition evolved. In medieval Europe, the colour red took on a more controversial meaning: it became associated with excess, witchcraft and the devil, and its public use was censored in many places. Even so, people continued to turn to it discreetly, wearing it under their clothes as a secret symbol of protection. This reinforced its connection with the mystical and the hidden, and laid the foundations for what we now know as the custom of wearing red underwear at New Year.

In parallel, in Chinese tradition, red plays a fundamental role. It symbolises happiness, good fortune and prosperity, and is used during the New Year celebrations to ward off evil spirits and attract abundance. This belief is still very present today, with homes decorated in red and garments in this colour to receive the new year with joy.

Over the centuries, all these influences have merged into one shared cultural practice: starting the new year wearing something red. A gesture full of history that combines superstition, spirituality and the desire for wellbeing. That is why, even if fashion changes, this tradition remains alive and is renewed every year with the same intention: to attract luck, success and love and begin the new cycle with the best possible energy.

The origins of the red underwear tradition on New Year’s Eve

This tradition has very ancient roots. In ancient Rome, the colour red was associated with health, fertility and protection against the evil eye. During the winter festivities, many women wore red garments or amulets to attract prosperity and keep bad luck away.

Centuries later, the custom resurfaced in Italy, where people began to wear red underwear on New Year’s Eve as a symbol of good fortune. From there, it spread across Europe and Latin America, especially among women, who adopted it as a gesture of confidence, sensuality and renewal.

Today, the tradition of wearing something red on New Year’s Eve is more alive than ever. And although each culture gives it its own twist, the message is universal: to end the year with strength and begin the next one with luck, success and love.

Types of red underwear for New Year’s Eve: how to choose the ideal one for your style

At Ysabel Mora, we believe every woman has her own way of celebrating 31 December. That is why we help you find the perfect red underwear for New Year’s Eve, the one that combines style, comfort and meaning.

Red thongs and briefs

Red Christmas briefs and red thongs are the most classic choice. Discreet, comfortable and full of symbolism, they are ideal if you prefer a simple touch that still carries all that positive energy. Look for soft fabrics, lace or satin, perfect to accompany you while you celebrate the last night of the year.

Red lingerie sets with lace and sheer details

If sensuality is part of your New Year’s Eve ritual, then red lingerie sets are your best lucky charm. Lace and sheer details reflect strength and femininity, two essential ingredients to start the year feeling confident and desirable.

Discover our special selection of festive red lingerie, designed to flatter your silhouette and accompany you with comfort and elegance.

Red socks: a cosy nod to tradition

If you want to keep the lucky colour present on the night of 31 December, red Christmas socks are a simple and practical option. They add that festive touch that connects with the positive energy of the start of the year and work both at home and for long celebrations where comfort matters. In the adults’ collection, red appears in Christmas-inspired designs with seasonal motifs and details; and for children you will find more variety in intense red tones, with warm options and designs made for non-stop movement. An easy way to include the star colour of New Year’s Eve and start January on the right foot.

Red boxers: tradition for him too

Although the tradition has been more popular among women, more and more men are joining in. Red boxers on New Year’s Eve have become a fun and energetic symbol to attract luck and prosperity. In the end, everyone wants to start the year with good energy, right?

Red base-layer top

To extend the red tradition to the whole family, include a comfortable garment for children and teenagers: a long-sleeve, mock-neck red top designed to provide warmth and keep that touch of energy and good luck as the year ends. It is a practical option for New Year’s Eve and the first days of January, easy to wear under shirts or jumpers without giving up the star colour of the season. Available for children in sizes up to 16. 

How to style red underwear for a perfect New Year’s Eve look

Red underwear can be the base of a well-balanced, meaningful festive look. Here are some practical tips to make the most of it:

• Materials: choose fabrics that make you feel comfortable and confident. Lace, satin or soft stretch cotton add elegance and adaptability.

• Shades: pick the red that best reflects your personality. Cherry and burgundy tones feel refined, while bright red evokes passion and energy.

• Care: to preserve the colour and texture, wash your red lingerie by hand in cold water with a gentle detergent.

• Combinations: if you are wearing a light or fitted dress, choose seamless finishes. If you feel like it, let a hint of lace peek through for a sophisticated and festive touch.

And if you are looking for more inspiration for seasonal rituals or gifts, take a look at our article with ideas for Secret Santa and Christmas presents.

Red underwear on New Year’s Eve is not just a superstition: it is a way to celebrate life, passion and hope in everything that lies ahead. Each garment carries a wish: love, success or positive energy for the new year.

Start the year with confidence and let tradition dress with you. At Ysabel Mora you will find red lingerie for New Year’s Eve designed to turn 31 December into a magical, comfortable and stylish night.